Shell India has introduced Bollywood actor Shahid Kapoor as the brand ambassador for its Lubricants business. The company has launched its new campaign called ‘Rukna Mushkil Hai’ for promoting its lubricating oils. Shell aims to expand its customer base by capitalizing on Shahid Kapoor’s nationwide popularity and vibrant youthful energy.
About Shell India ‘Rukna Mushkil Hai’ Campaign
Shell India has launched its latest campaign, ‘Rukna Mushkil Hai,’ for promoting their range of bike engine oils. This campaign shines a spotlight on the fearless spirit of the new India and the relentless Indian riders. This campaign relates to everyday riding enthusiasts who perceive their bikes as more than mere machines or transportation devices.
Rather, bike enthusiasts perceive their bikes as genuine partners in their journey of personal growth. With this campaign, the brand celebrates the thriving rider community, depicting their commitment and inspiring them to keep moving forward on their extraordinary adventures.
About the range of motorcycle engine oils
The Shell range has designed its engine oil range to cater to a variety of 2-wheelers and riding preferences. The range includes Shell Advance Fuel Save, Shell Advance Ultra, Shell Advance AX7, Shell Advance AX5, and Shell Advance AX3. This extensive lineup comprises both mineral and synthetic 4T and 2T engine oils, specifically manufactured for motorcycles and scooters. Each variant is carefully recommended based on the unique requirements of different types of 2-wheelers and riding styles.
Official Statement
Announcing the new brand Ambassador and the campaign, Amit Ghugre, Automotive Sales and Marketing Manager, at Shell Lubricants India, said, “At Shell, we constantly strive for progress. This collaboration strengthens our goal to support the hardworking spirit of bikers and power their progress. Shahid is an obvious choice as he has the right appeal and passion for love for bikes that has endeared him to millions of Indians, as a beloved youth icon. We are truly delighted to have Shahid on board as the Brand Ambassador for Rukna Mushkil Hai”
Sharing his excitement, motorcycle enthusiast and brand ambassador, Shahid Kapoor said, “‘Rukna Mushkil Hai’ showcases how Shell Advance transforms into a catalyst that enables and empowers riders to achieve their goals. I am proud to partner with Shell Lubricants India to bring the brand closer to Indian bikers, to be a part of their unstoppable journey, and make a difference.”