Continuing the 15 in 15 approach for their network expansion, Mercedes-Benz inaugurated its dealership in Dehradun today. ‘Berkeley Motors’ is Dehradun’s first 3S (Sales, Service, Spares) car dealership that promises the Mercedes-Benz brand experience to the people in the region. The dealership was inaugurated by Roland Folger, Managing Director & CEO, Mercedes-Benz India and Ranjeev Dahuja, Managing Director, Berkeley Motors.
The 3S car Dealership, located at Mohabewala Industrial Area, Subhash Nagar Chowk, Saharanpur Road, Near Hotel Softel Plaza, Dehradun and measures 30,000 square feet. The 3S dealership features 6 service bays that will provide patrons the all-inclusive ownership experience. The dealership has a team of 35 personnel for a swift and comprehensive service.
Roland Folger, Managing Director & CEO, Mercedes-Benz India said at the inauguration of the dealership, “Mercedes-Benz is delighted to present the discerning customers of Dehradun its first world-class 3S dealership and continue its network penetration further. The inauguration of this world-class dealership and service centre will open doors to our globally renowned product range, hassle free service offerings and a comprehensive brand and ownership experience, for our discerning customers. Dehradun has witnessed a strong economic growth during the recent past and has emerged as an important market with strong potential for luxury automobile. We think Mercedes-Benz is making its debut at the right time and ‘Berkeley Motors’ will be successful to tap the potential of Dehradun and remaining Uttarakhand market”
“We are extremely proud to be trusted partners of the iconic Three Pointed Star in India. Our vision is aligned with Mercedes-Benz’s philosophy of ‘Best or Nothing’ and we are inspired to create customers for life with our services. Dehradun is a unique market with untapped potential for luxury products and services and we see immense potential for this market to grow. At Berkeley Motors, we are committed to provide the best of product and services experience to our discerning customers. There is an increasing demand for Mercedes-Benz products in Dehradun and adjoining markets and we are delighted to see the customer base for Mercedes-Benz growing here. We are confident of delighting our customers with an unparalleled luxury purchase and ownership experience.” commented the Managing Director for Berkeley Motors, Ranjeev Dahuja.
With the establishment of the new 3S dealership at Dehradun, Mercedes-Benz India has one of the largest networks compared to any luxury car manufacturer in India, spread across 40 cities and 81 outlets. The company is pursuing a network expansion strategy with the objective of moving close to the customers.