Maruti Suzuki Subscribe has emerged as a game-changer, offering customers a convenient and hassle-free alternative to traditional vehicle ownership.
Achieving Milestones
Since its opening in July 2020, Maruti Suzuki Subscribe has reached a significant milestone, surpassing 10,000 new car subscription sales.
This achievement shows the growing demand for personalized car buying options and reflects Maruti Suzuki’s commitment to delivering innovative mobility solutions.
Program’s Growth
The subscription program has witnessed exponential growth, recording a remarkable 44% increase in sales in the fiscal year 2023-24 year-to-date compared to the previous fiscal year.
Maruti Suzuki’s popular models, including Brezza, Baleno, Grand Vitara, and Ertiga, have contributed significantly, accounting for 53% of the overall subscriptions.
What All Is Covered ?
Maruti Suzuki Subscribe offers customers a hassle-free vehicle ownership experience by covering all essential aspects, including vehicle on-road price, insurance, and service management.
It gives convenience and flexibility to car buyers who can opt for any Maruti Suzuki car, choose tenures from 1 to 5 years, at an all-inclusive fixed monthly rental, decided as per the vehicle running options ranging from 10,000 kms to 25,000 kms’ annual usage.
The monthly rentals include vehicle price, registration & RTO expenses, insurance (new & renewal), service & maintenance, along with roadside assistance.
By eliminating the burden of ownership costs, the subscription service empowers customers to enjoy the benefits of driving a brand-new Maruti Suzuki car without the financial commitment.
Customer Response
The growing acceptance of Maruti Suzuki Subscribe is evident from the overwhelming response received from customers across 25 cities, including Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore.
Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, emphasized the program’s popularity among modern consumers seeking flexible ownership options.
Future Plans
With the subscription model gaining momentum, Maruti Suzuki Subscribe is poised for further expansion and innovation. The program’s success in attracting new customers and retaining existing ones.
Conclusion
Maruti Suzuki Subscribe has changed the way people view vehicle ownership, offering a convenient, flexible, and cost-effective alternative to traditional buying methods.