Hyundai Motor India Ltd (HMIL) launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on 22nd Nov, 2014. The campaign designed to illustrate Hyundai Motor India’s aim of making customer’s lives happier has received an overwhelming response on the digital space garnering over 4 million views on YouTube in less than two weeks. Aiming to become the “Most Loved and Caring Brand” of India, the campaign directly strikes a chord with Indian consumers by bringing alive various emotions through an engaging story line.
Speaking at the launch of this campaign, Rakesh Srivastava, Sr. Vice President – Sales and Marketing, HMIL said, “Life is Brilliant” campaign has created a strong bond between the consumer and the brand Hyundai by evoking an emotional connect by showcasing the car as playing an integral part in reuniting the family. We always strive to play a role that extends beyond being just a car manufacturer to becoming customers’ lifetime companion.”