Deliveries of the LaFerrari might still not have started, but Ferrari is already planning to roll out hybrids following its recently unveiled $ 1.35 million supercar. In an interview to Bloomberg television, Chairman of Ferrari S.p.A. Luca Cordero di Montezemolo was quoted saying “I don’t believe in the electric cars, but I strongly believe in hybrids.” When further asked whether Ferrari would be coming up with more hybrid models, Montezemolo replied “the answer is yes, without exceeding what customers want.”
In a bid to augment its revenues, the Supercar manufacturer is also looking forward to diversify its focus into licensed merchandise flaunting the prancing horse logo. ““I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars,” Montezemolo added.
The LaFerrari has been completely sold out and Ferrari is planning to deliver 200 of the limited 499 units this year and conclude deliveries by next year. Also Ferrari is planning to reduce deliveries of its cars by 400 this year to 6900 vehicles.
In addition, Ferrari would be introducing the 605 bhp V8 Ferrari 458 Speciale at the Frankfurt Auto Show next month, which the company claims to be the most aerodynamically efficient production car ever produced.
Putting forth his views on the recent trend of hybrid supercars, analyst Sascha Gommel says “ It makes sense to test new technology with luxury and high-end cars as customers tend to be less price sensitive, and more willing to pay for additional technology. “