More than 710 women participate in Honda Dream Riding initiative

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Honda Motorcycle & Scooter India has launched the “Dream Riding” initiative which empowers women to learn safe two-wheeler riding in a single day. More than 700 women in the Capital have practically learnt safe two-wheeler riding in just four days. Already more than 2500 females have registered for Honda Dream riding and new registrations are pouring on daily basis. Daily a strong team of 28 skilled Honda safety instructors are training Delhi women at Honda’s traffic training parks at Roshanara Bagh and Baba Kharak Singh Marg. The program concludes on 13th Jan 2015.

To learn riding under Honda’s free of cost “Dream Riding” initiative, any woman above 18 years of age simply has to drop a mail with their details on the e-mail id: dreamriding@ttpdelhi.in. Honda’s safety instructors shall get in touch with them and help them learn two-wheeler riding at Traffic Training Park.

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Encouraged by the unprecedented response of Delhi women to learn safe riding at Roshanara Bagh traffic park, Yadvinder S. Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India said, “This initiative sprung from the overwhelming response received from women in Delhi after opening of two Honda’s Traffic Training Parks at Roshanara Bagh and Baba Kharak Singh Marg with the support of Delhi Traffic Police. From 18 year old college students to 45 plus home-makers and working women – Delhi females are appreciating this unique road safety initiative.”

22-year-old Anshu Garg who’s undergoing a professional course, said, “While there are many driving schools, i had never heard of a two-wheeler riding school. When i heard that Honda has taken this first step, I was excited. I strongly recommend Honda’s Dream riding for every female in Delhi. Right from basics taught in theory sessions to actual riding under supervision of female instructors, I went very comfortable and learnt much more than my expectations. My journey of being completely independent starts today. Already, I feel that I have got wind in my wings.”

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