Building a legacy that lasts for 85 years is no small achievement. Jeep has reached that milestone by creating SUVs that have earned a strong reputation for their capability and adventure-focused character. To celebrate its 85th anniversary, Jeep India has introduced the globally known ‘Duck Duck Jeep’ community campaign for Indian owners. Along with this, the company has also announced limited-period anniversary benefits on vehicle sales, after-sales services and official merchandise.
‘Duck Duck Jeep’ reaches India
The Duck Duck Jeep campaign started in 2020 and quickly became popular among Jeep owners across different countries. The idea is simple. If a Jeep owner spots another Jeep, they can leave a rubber duck along with a friendly note on the vehicle. It is a small gesture that brings owners together and celebrates the shared passion for the brand.
With its official launch in India, Jeep hopes to encourage more interaction among its growing owner community.
A journey that began in 1941
Jeep’s history goes back to the original Willys introduced in 1941. Since then, the company has introduced several well known SUVs that helped shape the segment across global markets. The famous seven slot grille has also become one of the most recognised design signatures in the automotive world.
Shailesh Hazela, CEO and Managing Director of Stellantis India, said India has become an important market for Jeep. He also highlighted the country’s role in manufacturing and exports for the brand.
Jeep lineup in India
| Model | Segment |
|---|---|
| Compass | Premium mid size SUV |
| Meridian | Three row premium SUV |
| Wrangler | Lifestyle off road SUV |
| Grand Cherokee | Flagship luxury SUV |
Manufacturing in India
India is an important production base for Jeep. The Compass and Meridian are built at the company’s Ranjangaon plant in Maharashtra. Vehicles produced here are sold in the domestic market and are also exported to international markets.
This manufacturing facility has strengthened India’s position in Jeep’s global operations.
Anniversary benefits
As part of the 85th anniversary celebrations, customers can also enjoy special offers available during July.
The benefits include:
- Offers on new vehicle purchases
- Aftersales service benefits
- Special merchandise offers
- Available at authorised Jeep dealerships
- Also available through the official Jeep India website