Audi concluded the best first quarter in the company’s history along with the most successful sales month. In March, Audi increased global sales by 4.6 percent to a monthly high of around 186,100. That brings cumulative deliveries since January to around 455,750 cars, 4 percent more than in the same quarter last year. Growth during the first three months was mainly driven by strong demand in Europe and America.
Across all models, Audi’s quarterly sales in Europe increased by 7.3 percent to around 222,350 units. The interest of European customers also remained high in March, surpassing the previous month by 7.3 percent to around 97,300 units. This was fueled primarily by double-digit growth rates from Germany (+10.8% to 30,923 units), Italy (+28.7% to 5,814 units) and Spain (+14.4% to 5,137 units).
Audi also posted further gains in the Americas in the first quarter. With around 57,500 deliveries in the region, the company registered 5.6 percent more than in the same period last year. Sales increased by 8.5 percent to 24,350 units in March. During the month Audi sold 2,805 units in Canada alone, corresponding to an increase of 42.9 percent. In the United States, 18,392 customers chose an Audi, 7.5 percent more than a year ago. Business in the market was strengthened in particular by the Audi Q3. Audi of America reported 1,505 deliveries of the compact SUV, 18.7 percent more than in March last year.
Following a year of consolidation in 2015, Audi is on track for growth in China. Cumulative sales in the market were up by 4.7 percent to 139,540 units. Last month 50,986 cars were sold to customers in China, an increase of 5.4 percent. Audi saw gains in the compact class in particular: Market demand for the Audi A3 increased by 34.7 percent in March.