As a part of it’s CSR initiative, Mahindra Truck and Bus Division (MTBD), today felicitated 14 girl children of its truck drivers through the Mahindra Saarthi Abhiyaan. Launched in January 2014,this special program is committed to making a contribution by transforming the lives of truck drivers’ girl children in India and ensuring them their right to higher education.
Mahindra felicitated the selected candidates with a scholarship of Rs.10,000/- along with a certificate in recognition of their achievement.
Speaking on the occasion Mr. Nalin Mehta, Chief Executive Officer – Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd., said, “True to its philosophy of driving positive change within the transport ecosystem, we are striving to improve the lives of drivers at the grass root level, as they are one of the most important stakeholders in our business. There are more than 70 lakh truck drivers in India today and I look forward to the day when every truck driver’s daughter will be highly educated and self-sufficient. Mahindra Saarthi Abhiyaan, is a pioneering effort and a salute to these drivers who inspite of all odds, have shown great mettle in educating their children, especially their daughters.”
The process
With the help of NGOs and through a direct contact program, by executing road shows in prominent dhabas on highways, branding at Transport Nagars and direct field activations, the project was successful in garnering more than 1,300 applicants from transport hub locations and impacted a total of 1,800 drivers. MTBD chose leading consultants PwC to ensure a proper process was followed including set guidelines and authenticated documentation.