Going further to create a pool of technicians, Ford India today inaugurated its first independent technical training facility for the North region at Manesar, Gurgaon. Established in partnership with Technical Training Inc. [TTi], Technical training is spread over 18,000-sq-ft and will provide training to over 13,500 trainees per year.
As a part of the training program, trainees will be inducted on Ford’s current and forthcoming product portfolio to cater to customer requirements. The learning programs and techniques will be conducted in digitally computerized classrooms.
Speaking on the occasion, Anurag Mehrotra, Executive Director, Marketing, Sales and Service, Ford India said that the new facility is a testimony to their commitment towards ensuring a skilled work force, qualified with the certifications to deal with their products.
He further went on to add that their vision is to establish independent technical centres with modern facilities including body shop training in all four regions with this centre being the first steps towards the same. He said that their service initiatives strengthened by a trained technical workforce will play an important role in ensuring their long lasting relationship with the customer. The company now has seven Training centres in India; one each in Chennai, Cochin, Kolhapur, Ahmedabad, Mohali, Kolkata and Gurgaon.
The technical training centre and ASSET centres join a host of services by Ford India to ensure customer convenience:
- Ford Service Price Promise: Introduced via a service price calculator on the company’s website, the price promise will allow customers to know the cost of periodic maintenance even before booking the service.
- Sub Assembly Levels for Repairs: This enables a saving in the ownership costs by breaking up an auto part into sub-components. The Figo Aspire offers a unique ownership experience with close to 850 parts available under sub-assembly.
- Localization & Competitive Parts Pricing: Ford has worked with supplier base to attain higher levels of localization on the products, therefore achieving viable price points while maintaining high quality.
- Ford’s Happy Pockets Service: Continues to be an important CoO initiative that allows owners to avail and experience quality service starting at INR 2,199.
- Ford Vehicle Personalization Centre: The centre provides vehicle personalization options to customers to make their vehicles look distinct. The option is currently available on Ford EcoSport.