The Yamaha booth is divided in two sections – for men, and for women. In Men section, the company has highlighted its association with motorsport celebrating 50 years of motoGP. The MotoGP YZR-M1, 50th anniversary edition is showcased here. The recently launched YZF-R15 Version 2.0 is also on display in new bright & attractive colors.
One of the colors has flare-patterned graphics. The other, White and Red racing color was specially made for celebrating Yamaha’s 50th Anniversary of Road Racing World Championship Grand Prix. The company plans to sell a limited 4 thousand units of this model only. Street fighting zone has the FZ1, legendary VMAX and FZ-S, Fazer on display showcasing the macho machines. Commuting zone has the SZ series, YBR 125 and Crux. The R15 50th Anniversary Limited Edition model will be available at Rs. 1,11,000 /- and the Limited Edition Fiery Red model will be available at Rs. 1,10,000/- (Both prices are exshowroom Delhi).
Women Section has the ASEAN scooters and the Scooter Prototype model on display. The ASEAN market models include MIO, FINO and the XEON which are doing very well in Thailand, Indonesia and Vietnam. These models are surely a gripping sight to behold at this year’s Auto Expo.
The marketing strategy in the New Year will continue to revolve around the “YES! YAMAHA” campaign. As part of its YES! YAMAHA campaign, Yamaha has introduced the concept of Yamaha Bike Station (YBS), an authorized Yamaha Dealership with the Best 3S facility – Best Showroom, Best Service Facility and Genuine Parts. Another initiative is ‘Bring Back the Joy’
campaign wherein various customer interactive activities are conducted at various cities to reach the customer right at his doorstep. All these activities are directed towards enhancing customer relations and increasing the customer base.
Here’s a detailed collection of images from yamaha’s exhibit