TVS Motors has been making quite a lot of headlines lately. Whether launching a new product like TVS Raider or TVS Jupiter 125 or updating their current fleet of motorcycles and scooters, the brand is on a roll. TVS Motors today announced the integration of the innovative location technology, what3words into its customer app – TVS Connect. With this technology, TVs connect users can share locations or navigate to any location by using simple 3 words.
What3words technology: How does it work?
What3words is an easy way to identify precise locations. It has divided the world into a grid of 3-meter squares and given each square a unique combination of three random words: a what3words address. For example, routine.ballpoint.snares is the what3words address for TVS Motor Company’s HQ precise entrance in Chennai. Integrating what3words into the TVS Connect app allows customers to navigate the world more efficiently and meet friends and fellow riders in places without street addresses, such as scenic roadside viewpoints or community ride meeting points.
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Official statements
Saurabh Khullar – Assistant Vice President, Digital Marketing, TVS Motor Company, said, “Navigation accuracy is a key part of our connected vehicle offering, and we were looking for innovative ways to enhance that riding experience for our customers. We are excited about our association with what3words, which does this by using 3-word addresses generated out of their precise location system as close as 3- meters to the location. This strengthens our commitment to increasing customer delight, especially in deeper country locations where traditional systems lean more to approximations. It will increase efficiency by offering a seamless riding experience integrated into our native riding app TVS Connect. We are excited to introduce these unique 3-word addresses for the customers of our TVS Apache brand and riding community. We will gradually be extended to customers using the TVS Connect app across brands in a phased manner.”
Chris Sheldrick, co-founder, and CEO of what3words said,” We’re delighted that this integration will bring what3words to TVS Motor Company’s extensive network of riders across India. Whether exploring remote terrains, recommending epic new routes, or simply navigating to new destinations, what3words ensures that TVS Motor Company riders will always arrive in exactly the right place.”
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