Tata has launched the Punch Camo edition at ₹6.85 Lakh. This is the second special edition that Tata has launched for the Punch after the Kaziranga edition. The Camo edition was first introduced in the Harrier back in 2020. The Punch Camo edition gets cosmetic changes as well as more equipment. Let’s take a look at what’s new including its price:
The Punch Camo edition is available in Adventure and Accomplished variants which can be further customized with the Rythm and Dazzle packs respectively. The most noticeable change is the addition of the Foliage Green exterior color. Customers can opt between a dual-tone Piano Black or Pristine White roof. The chrome bits have been blacked out completely and the front bumper now gets a new silver skid plate.
The wheels now get black treatment and the front fender gets the ‘Camo’ badging. The interior gets a new military green shade for the dashboard and the seats are now wrapped in a new camouflage upholstery. In terms of features, the Adventure, and Accomplished variants can get added equipment with the help of the Rhythm and Dazzle packs, respectively.
However, Tata has added more features in the form of 16-inch alloy wheels, a reverse parking camera, LED DRLs, a 7.0-inch infotainment system with Android Auto and Apple CarPlay connectivity, push start/stop button, cruise control, and front fog lamps. The Punch Camo edition is powered by the familiar 1.2-litre, three-cylinder naturally aspirated petrol engine that produces 86hp and 113Nm of torque and comes mated to a 5-speed manual or an AMT.
Speaking on the launch, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “In line with our brand promise to keep our portfolio New Forever, we are delighted to introduce the CAMO edition to the Punch line-up. This new entrant will further bolster the sales of Tata Punch and will carry forward the growth momentum. Appreciated for its stunning design, versatile and engaging performance, spacious interiors, and absolute safety, Punch is a vital part of our product portfolio and contributes to 24% of our total PV sales. It has consistently featured among the highest-selling cars in the country and currently holds a 15% market share in the highly competitive Compact SUV segment. Furthering the festive fervor and riding the #1 SUV maker rank, the new CAMO edition will help in enhancing market sentiments by captivating consumer mindsets with its brand-new avatar.”