Royal Enfield, the iconic motorcycle manufacturer, ended the year 2023 on a high note, with a sales figure of 63,387 motorcycles sold in the month of December
While this number reflects a slight dip compared to the same period in the previous financial year, the brand’s CEO, B Govindarajan, is exuberant about the overall performance throughout the year.
A Glimpse into the Sales Figures
In December 2023, Royal Enfield witnessed a slight decline in sales, with 63,387 motorcycles finding new homes. This compares to the impressive 68,400 motorcycles sold during the same period in the previous financial year.
The domestic market, constituting 57,291 units, experienced a 4% decline, whereas exports saw a more significant dip of 29%, amounting to 6,096 units.
CEO’s Perspective
Reflecting on the brand’s performance, B Govindarajan expressed immense satisfaction, citing the year as “exceptional.” He highlighted the global acclaim received for recent motorcycle launches, including the much-talked-about Shotgun 650.
This model, a bold reinterpretation of custom culture infused with Royal Enfield’s DNA, signifies a thrilling new chapter in the brand’s design evolution.
Insights into Business Developments
Shotgun 650
Royal Enfield introduced the Shotgun 650, a motorcycle that stands as a testament to the brand’s commitment to the culture of customization. Built on Royal Enfield’s globally proven 650-Twin platform, the Shotgun 650 merges retro-futuristic design with modern features. It is set to launch globally early next year, featuring four unique colorways – Stencil White, Plasma Blue, Green Drill, and Sheetmetal Grey.
Reown: A New Venture
Another significant announcement from Royal Enfield was the introduction of Reown, a company-operated, pre-owned motorcycle business initiative. This groundbreaking venture allows existing and prospective customers to buy, sell, exchange, and upgrade their Royal Enfield motorcycles with ease.