With plans for a June launch, Raptee Energy sets a new standard in the EV industry by prioritizing customer satisfaction and product readiness.
A Customer-Centric Approach
From its inception, Raptee Energy has adorned a customer-first philosophy, ensuring that every step of its journey aligns with delivering a superior product experience. Co-founder and CEO Dinesh Arjun emphasizes the company’s commitment to thorough preparation, contrasting it with the practices of other EV manufacturers.
Strategic Production and Sales Targets
In its inaugural year, Raptee Energy aims to sell 10,200 motorcycles, targeting the 200-250 cc segment. Arjun emphasizes the importance of striking a balance between volume and market niche, positioning Raptee Energy as a formidable player in the automotive landscape.
Distribution Strategy
While Raptee Energy embraces a Direct-to-Customer (DTC) model, it recognizes the significance of physical presence in shaping brand perception. The company plans to establish outlets in Chennai and Bengaluru, with expansion to Tier 1 cities and online channels to ensure widespread accessibility.
Future Growth and Expansion Plans
As Raptee Energy anticipates rapid growth, plans for a second production facility are already underway. With 40 acres of land secured from the Government of Tamil Nadu, the company is poised to scale its operations and meet the escalating demand for its innovative EV motorcycles.
A Strategic Vision
JP Vasudevan, Raptee’s Chief Business Officer, underscores the strategic approach to marketing and distribution, emphasizing the importance of a robust network to enhance brand visibility and consumer engagement. The hybrid approach, blending online and offline channels, ensures a seamless experience for customers nationwide.