Maruti Suzuki India Limited (MSIL) proudly launches NEXA Music Season 3, an initiative to celebrate and amplify India’s vibrant indie music scene. This season expands to include regional music alongside English, providing a broader platform for emerging artists under the guidance of global music icon A.R. Rahman and star acts King, Raja Kumari, and Arjun Kanungo.
Empowering Musical Talent
NEXA Music embodies the NEXA brand’s philosophy of ‘Create. Inspire.’ Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, MSIL, said, “NEXA Music is about breaking boundaries and creating extraordinary experiences. Season 3 embraces India’s rich and diverse musical landscape, aiming to discover and nurture artists from every corner of the country. We expect an overwhelming response as we offer the NEXA global experience.”
Embracing Musical Diversity
Season 3 celebrates India’s musical diversity by including regional music. A.R. Rahman commented, “India is a treasure trove of diverse musical talent. NEXA Music Season 3, in partnership with Qyuki, unearths and celebrates both English and regional music. The past seasons have given artists access to global platforms. I look forward to discovering exceptional talent that will bring Indian music to the world stage.”
Proven Success
NEXA Music has promoted original indie music talent since its inception. Seasons 1 and 2 saw the emergence of 24 standout musicians mentored by A.R. Rahman and Clinton Cerejo. Winners produced original tracks and music videos, garnering millions of views on YouTube and strong digital presence on Spotify, Amazon Music, and Apple Music.
Building on this success, Season 3 promises to be even more inclusive and impactful, offering a global platform for artists to share their unique musical expressions.
How to Participate – NEXA Music Season 3
Emerging artists can submit their tracks on the NEXA Music website (www.nexamusic.com). A jury comprising A.R. Rahman, NEXA, and Qyuki will shortlist contestants, who will then be showcased at the ‘NEXA Music Lab’ for further nurturing.