MG Motor gears up for the potential launch of the MG Excelor EV, as this trademarked name has sparked speculation hinting at an addition to MG’s EV lineup
MG in the EV Market
With the success of models like the Comet EV and MG ZS EV, MG Motor has established itself as a frontrunner in India’s EV landscape. EVs now account for a significant portion of MG’s sales, reflecting the growing demand for eco-friendly mobility solutions in the country.
What Does the Excelor EV Have in Store?
While details about the MG Excelor EV remain scarce, its trademarked name suggests that MG Motor is poised to introduce a new electric vehicle to its portfolio.
Traditionally, MG draws inspiration from British aircraft names for its vehicles, adding a touch of heritage and sophistication to its branding.
A Closer Look at the Trademark
The status of the Excelor EV trademark as ‘Accepted and Advertised’ fuels speculation about its imminent arrival. Additionally, the presence of a trademarked logo further strengthens the possibility of this name being associated with an upcoming product.
Speculations and Predictions
Given MG Motor’s track record, it is unlikely that the Excelor EV will be an entirely new product designed specifically for the Indian market. Instead, it is speculated to be a rebadged version of an existing MG electric car sold internationally.
Potential Candidates
Models showcased by MG at the 2023 Auto Expo, such as the MG eHS SUV and eMG6 hybrid sedan, could serve as potential candidates for rebranding as the Excelor EV in India. These vehicles boast advanced technology and sleek designs, making them well-suited for the discerning Indian consumer.
MG’s Strategic Moves
As MG Motor continues to strengthen its presence in India, strategic partnerships and collaborations play a pivotal role in shaping its future trajectory. The recent alliance with JSW, which acquired a 35% stake in MG Motor India, underscores the company’s commitment to innovation and growth.