Maruti Suzuki is one of the leading car manufacturers in India. This company holds more than 50% of the market share in the Indian market. The brand not only sells the vehicles and their parts but also provides Value-Added Services to its customers. Now, the brand is celebrating 25 million customers with stunning growth in its add-on services.
Growth of Maruti Suzuki from other programs
Maruti Suzuki Subscribe saw tremendous growth in the previous financial year, with an increase of 292% in car subscriptions. To meet the growing demand, the company expanded its reach to 25 cities and added 2 new leasing partners in FY2022-23. Maruti Suzuki Smart Finance, a digital finance platform, continued to support customers for the third year. And Maruti Suzuki Smart Finance has provided over INR 52,000 crores in loans to more than 8.3 lakh customers.
The Maruti Suzuki Rewards program has marked its second anniversary with a customer base of over 8.2 million members. Additionally, the company partnered with Indian Oil Company Ltd. (IOCL) to offer XtraRewards points to customers for refueling at IOCL pumps. Maruti Suzuki also introduced a digital ecosystem with NEXAVerse and ARENA Verse digital car showrooms. These digital platforms provide an immersive retail experience for its NEXA and ARENA showroom network.
Official Statement
Commenting on the ever-growing relationship with their customers through various programs, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited said, “Maruti Suzuki has been delivering the ‘Joy of Mobility’ to customers for over 4 decades now. The company has evolved over the years, be it with the products that it offers, or the services it provides to enhance customer experiences. With customer-friendly initiatives such as Maruti Suzuki Smart Finance, Subscribe, and Rewards program, the company has set a benchmark in the industry and strengthened the trust that customers have in the brand. I am delighted with the response these new initiatives have received from customers. With an increasing number of sales outlets, digital platforms, and path-breaking products and services, Maruti Suzuki is confident that it will be able to empower more people with new ways of owning a car.”