Maruti Suzuki True Value has emerged as a game-changer with its latest campaign, “Gaadi Milti Hai #SirfTrueValuePe.”
This initiative aims to redefine the pre-owned car buying experience, setting new standards in transparency, reliability, and customer satisfaction.
Unmatched Quality Checks
Each vehicle undergoes an extensive 376-Point Quality Check, ensuring that customers drive home with a pre-owned car that’s as good as new. This meticulous process sets True Value apart in the competitive pre-owned car market, promising an uncompromised ownership experience.
Exceptional Services
The #SirfTrueValuePe proposition doesn’t stop at quality checks; it extends to unmatched services. Maruti Suzuki True Value offers refurbishment with Maruti Suzuki Genuine Parts, providing customers with a sense of assurance.
Moreover, the True Value chain offers 3 Free Services and up to 1 year warranty, making the ownership experience truly exceptional.
Trust Built Over Time
Since its inception in 2001, Maruti Suzuki True Value has built a robust customer base of over 50 lakh individuals. This staggering number speaks volumes about the trust customers place in the brand.
The 574 showroom strong network across 285 cities, coupled with over 4000 Maruti Suzuki Authorized Service Centres, reinforces True Value’s commitment to delivering quality and convenience.
The #SirfTrueValuePe Campaign
The new brand films under the Gaadi Milti Hai #SirfTrueValuePe campaign feature Maruti Suzuki True Value’s brand ambassador, Rajkummar Rao. These TVCs portray him as a discerning customer, carefully evaluating the unparalleled services offered by True Value.
The first TVC emphasizes the stringent 376 Quality Checks, showcasing the brand’s dedication to providing only the best pre-owned cars. The second TVC highlights the added benefits of 3 Free Services and up to 1 year warranty, ensuring a worry-free ownership experience.
A Testimony of Trust
Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, remarks on the campaign, stating that it reinforces the trust associated with Maruti Suzuki True Value.
The emphasis on transparency, reliability, and a superior buying experience echoes the brand’s commitment to its customers. True Value’s dedication to showcasing the care and attention each vehicle receives at their dealerships sets a new benchmark in the pre-owned car market.
Comprehensive Marketing Initiative
To disseminate the #SirfTrueValuePe campaign, Maruti Suzuki True Value adopts a 360-degree approach. The initiative spans across various channels, including television commercials, OTT advertisements, out-of-home billboards, and digital media platforms. This comprehensive strategy ensures that the message reaches a wide audience, leaving an indelible mark on potential customers.