Mahindra & Mahindra Ltd., India’s leading manufacturer of SUVs and armored vehicles for defence and paramilitary forces, has announced a heartfelt initiative to commemorate the 25th anniversary of India’s victory in the Kargil War. The campaign, titled ‘Hearts to Bravehearts’, aims to honor the bravery and sacrifice of the Indian Armed Forces.
Engaging Citizens in a Nationwide Tribute
Mahindra is inviting citizens across India to express their gratitude to the armed forces through letters, poems, sketches, and other creative expressions. These messages can be shared via social media and at Mahindra dealerships nationwide. The company has partnered with Indian Post to ensure these heartfelt messages reach their destinations.
Extensive Journey Across India to Kargil
To deliver these messages, convoys of Mahindra SUVs will simultaneously flag off from three significant locations: Tanot Border Post, Kibithoo Border Post, and Kochi Port. Covering more than 10,000 km, these convoys will carry the citizens’ messages to military stations, garrisons, and war memorials across the country, with the journey culminating at the Kargil War Memorial.
A Collaborative Effort
Mahindra’s collaboration with Indian Post is crucial for the success of this initiative. Indian Post’s extensive network will be leveraged to transport messages from Mahindra dealerships to Tanot, Kibithoo, and Kochi. From these points, the Mahindra convoys will embark on their journey, spreading messages of gratitude and respect.
Partnering with Faujiana
To further enhance the initiative, Mahindra has partnered with Faujiana, an organization that engages with Kargil war veterans. This partnership aims to spread awareness and drive citizen participation through Faujiana’s extensive network. The campaign will also involve eminent journalists and celebrities to amplify its emotional resonance.