Citroën, the renowned French automobile manufacturer, has officially announced the onboarding of cricket legend Mahendra Singh Dhoni as its brand ambassador in India. This strategic collaboration is poised to strengthen Citroen’s presence in the Indian market, aligning the brand with Dhoni’s widespread appeal and values of excellence and reliability.
A Union of Excellence and Reliability
Mahendra Singh Dhoni, affectionately known as Captain Cool, exemplifies the qualities of excellence and reliability that Citroën strives to embody in its vehicles. Dhoni’s association with Citroën is expected to enhance the brand’s image, emphasizing the importance of making informed choices when selecting a vehicle. Both Citroën and Dhoni share a commitment to delivering what truly matters to their respective audiences, making this partnership a natural fit.
Shared Values and Vision
“We are very excited to welcome Mahendra Singh Dhoni into the Citroën family,” said Shishir Mishra, Brand Director, Citroën India. “His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”
Mahendra Singh Dhoni expressed his enthusiasm about the new role, stating, “As a passionate automobile enthusiast, I am elated to join forces with French iconic brand Citroën, renowned world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën’s philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”
Campaign Launch
Dhoni will mark his debut with Citroën in an upcoming campaign that is set to launch soon. This campaign aims to inspire customers across India to choose vehicles that reflect clarity, confidence, and a focus on what truly matters.
Citroen’s Presence in India
Citroën entered the Indian market with a promise of comfort, innovation, and advanced engineering. The brand has quickly made a name for itself with models like the Citroën C5 Aircross and the Citroën C3, which have been well-received for their distinctive design and superior comfort. Citroën’s strategy in India includes a strong focus on customer-centric innovations and expanding its product portfolio to cater to diverse customer needs.
Looking Ahead
With Mahendra Singh Dhoni as the face of Citroën in India, the brand aims to strengthen its market presence and connect with a broader audience. Dhoni’s association is expected to resonate well with Indian customers, reinforcing Citroën’s commitment to delivering high-quality, reliable, and innovative vehicles.
Citroen India has officially announced the onboarding of cricket legend Mahendra Singh Dhoni as its brand ambassador in India. This strategic collaboration is poised to strengthen Citroen’s presence in the Indian market, aligning the brand with Dhoni’s widespread appeal and values of excellence and reliability.
A Union of Excellence and Reliability
Mahendra Singh Dhoni, affectionately known as Captain Cool, exemplifies the qualities of excellence and reliability that Citroen strives to embody in its vehicles. Dhoni’s association with Citroen is expected to enhance the brand’s image, emphasizing the importance of making informed choices when selecting a vehicle. Both Citroen and Dhoni share a commitment to delivering what truly matters to their respective audiences, making this partnership a natural fit.
Shared Values and Vision
“We are very excited to welcome Mahendra Singh Dhoni into the Citroën family,” said Shishir Mishra, Brand Director, Citroën India. “His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”
Mahendra Singh Dhoni expressed his enthusiasm about the new role, stating, “As a passionate automobile enthusiast, I am elated to join forces with French iconic brand Citroën, renowned world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën’s philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”
Campaign Launch
Dhoni will mark his debut with Citroen in an upcoming campaign that is set to launch soon. This campaign aims to inspire customers across India to choose vehicles that reflect clarity, confidence, and a focus on what truly matters.
Citroen’s Presence in India
Citroen entered the Indian market with a promise of comfort, innovation, and advanced engineering. The brand has quickly made a name for itself with models like the Citroen C5 Aircross and the Citroen C3, which have been well-received for their distinctive design and superior comfort. Citroen’s strategy in India includes a strong focus on customer-centric innovations and expanding its product portfolio to cater to diverse customer needs.
Looking Ahead
With Mahendra Singh Dhoni as the face of Citroën in India, the brand aims to strengthen its market presence and connect with a broader audience. Dhoni’s association is expected to resonate well with Indian customers, reinforcing Citroën’s commitment to delivering high-quality, reliable, and innovative vehicles.