One of the prominent luxury car-makers, Lexus made its debut in India in 2017. Since its inception, the brand has garnered an immense response from the audience in the market. Now, Lexus is celebrating their glorious journey of 6 Years in India. On this auspicious occasion, Lexus has also launched an exclusive card providing direct access to their events.
About the Lexus Gala Event
Yesterday, Lexus India organized an auspicious Gala event to celebrate their glorious success of 6 years of journey. At this event, various esteemed guests have embarked on their presence to enlighten their success. Also, under the Lexus Life campaign, Lexus has launched a new exclusive card known as Lexus Taiken Card. This Card boasts a gateway to the upcoming auspicious events by the carmaker in the future. Buyers can also avail of this card to attend the Gala events and other auspicious occasions of the brand.
About the principle of Lexus hospitality
Lexus has been dedicated to providing exceptional experiences to its guests since its launch in 2017. At the heart of the Lexus brand is the Japanese hospitality spirit known as ‘Omotenashi’. This means that every action is rooted in respect and oriented toward the preference of the guests. Every aspect of the brand is designed to anticipate guests’ needs, from their crafted products to the Guest Experience Centers (GEC).
The GEC is a space where guests can immerse themselves in the Lexus lifestyle from the moment, they walk in. To celebrate this commitment, Lexus has launched a new program and unveiled a coffee table book titled “The Lexus Experiences”. The book provides a glimpse into what guests can expect from the Lexus experience.
The Portfolio and Expansion Goals
Lexus India has ambitious goals to expand its customer base in the country. Lexus has aimed at increasing their sales for better sustainability in the Indian market. The brand has crafted its line-up for the green future including various models like LC 500h, LS 500h, RX 350H, RX 500h F-Sport Performance NX 350h, and the Made in India ES 300h. At the Auto Expo 2023, Lexus unveiled the all-new 5th generation of their crossover, the RX. The upcoming Lexus RX will comprise two powertrain options for catering to the need of their customers. This depicts the brand’s commitment to the development of a green future.
Official Statement
Commenting on this significant milestone, Mr. Naveen Soni, President, of Lexus India said, “In continuation to our spirit of Omotenashi, we take our Lexus Life initiative to the next level today upon completing six glorious years in India. We are elated to launch the Lexus Taiken Card, the doorway to a program of a life that is both luxurious and exceptional. The Lexus Taiken card will offer exclusive access* to the most wondrous of events and bespoke experiences. We believe this offering is an ode to our guests who are true connoisseurs of experiences, be it an award show after-party or celebrity meet-n-greet, or a VIP box at a sporting event and many others. We wholeheartedly thank our discerning guests for their patronage and look forward to offering many such ‘money can’t buy’ experiences & privileges to our guests, enriching their lifestyles.”.