In an exciting crossover of music and design, Piaggio Vehicles Pvt Ltd, a subsidiary of the renowned Italian Piaggio Group, has unveiled a special partnership between global pop sensation Justin Bieber and their iconic Vespa brand. Moreover, this remarkable collaboration has given birth to the exclusive “JUSTIN BIEBER X VESPA” collector’s edition model, combining Bieber’s artistic touch with the timeless essence of Vespa’s design. Now available for pre-order as a Completely Built Unit (CBU) import, this exclusive creation is all set to capture the hearts of enthusiasts across India.
A Harmonious Blend of Style and Sound: JUSTIN BIEBER X VESPA
Vespa, famous for its classic scooters, has come together with international music sensation Justin Bieber to craft a collector’s edition model that mirrors his artistic vision. The central theme of the “JUSTIN BIEBER X VESPA” is an elegant monochromatic palette. Starting at an eye watering price of Rs 6,45,690 (ex-showroom), this scooter showcases Bieber’s preferred white hue integrated seamlessly throughout the vehicle – from the seat and handles to the rims’ spokes. What’s more the iconic Vespa logo and body flames have been reimagined in a tone-on-tone white, resulting in a sophisticated and cohesive look.
One of the key characteristics of this collector’s edition is its youthful and modern geometry, adding to the scooter’s aesthetic charm. The handlebar, featuring the distinctive rectangular headlight, proudly holds a contemporary full-color multifunctional TFT display that effortlessly interacts with smartphone features. Moreover, the integration of Full-LED lights and striking 12-inch wheel rims exemplifies the perfect blend of style and technology, reflecting Vespa’s unwavering commitment to innovation.
A Perfect Fusion of Style and Environmental Responsibility
For the Indian market, the “JUSTIN BIEBER X VESPA” will come equipped with the classic 150cc engine, thoughtfully updated to meet the latest environmental standards. This unique fusion of Vespa’s iconic design and Bieber’s creative touch goes beyond the release of a mere vehicle; it represents a dynamic collaboration that celebrates artistic expression and innovation.
Justin Bieber ‘s Personal Connection to Vespa
Reflecting on this exciting collaboration, Justin Bieber expressed his fondness for Vespa, stating, “I love Vespa, and to partner with such a classic brand is so cool. Being able to express myself, whether it’s through art, music, visuals, or aesthetics, being able to create something from nothing – it’s a part of me. Ultimately the goal in creating and designing is always to put your own unique spin on things.”
Bieber’s affinity for Vespa is deeply rooted in his personal experiences. He fondly recalls his first Vespa ride in Europe, saying, “The first time I rode a Vespa was somewhere in Europe, probably either London or Paris. I just remember seeing a Vespa and being like ‘I want to ride one of those’. And I had such a great time, just the wind flying through my hair, the freedom. It was fun.”
A Celebration of Creativity and Vibrancy
Diego Graffi, Chairman and Managing Director of Piaggio Vehicles Pvt Ltd, emphasized the significance of this partnership, remarking, “Vespa is much more than a mobility brand; it symbolizes art, design, technology, and fun. We are excited to introduce to India the collector’s edition of JUSTIN BIEBER X VESPA that embodies creative drive, vibrancy, and vigor – the values shared by both Bieber and Vespa.”
Enthusiasts and collectors now have the chance to reserve this exceptional Vespa edition through pre-booking. This exclusive collaboration brings together the worlds of music and iconic design, offering a unique way to experience the spirit of Justin Bieber and the timeless elegance of Vespa.