Hyundai, one of the world’s leading automobile manufacturers, has recently launched a new mision to share the stories of the incredible accomplishments of Indian women across various sectors. In particular, the company will be focusing on the inspiring stories of women cricketers who have broken barriers and stereotypes in the male-dominated sport of cricket. Through this initiative, Hyundai India hopes to appreciate the vital role that women have played in shaping India’s social, economic, cultural, and political landscape. By celebrating their strength, courage, and determination, Hyundai is paving the way for a more inclusive and equal society, where everyone has the opportunity to pursue their dreams and reach their full potential.
About the Initiative
TheDriveWithin will be a remarkable initiative by Hyundai Motor India that aims to empower and celebrate women in various aspects of life. This campaign highlights the inspiring stories of the Indian Women’s Cricket team’s iconic players, such as Ms. Smriti Mandhana, Ms. Shafali Verma, Ms. Yastika Bhatia, Ms. Renuka Singh, and Ms. Jemimah Rodrigues, who embody the qualities of resilience, perseverance, and focus. The campaign encourages women to stand up for themselves, never back down, and be driven by an unfazed determination, summarizing what it takes to be a successful woman. By showcasing diversity and inclusion, Hyundai Motor India is setting a positive example of promoting gender equality and female empowerment in the workplace and beyond.
Appreciation of Women Employees
Hyundai has taken another step towards creating a more inclusive workplace for all its employees by conducting motivational sessions on women’s leadership and success at all its dealerships in India. The company recognizes the importance of breaking down barriers and promoting gender equality in the workplace. As part of its commitment to empowering women, Hyundai has celebrated the true expression of women’s power by giving gratification to female employees of the month with certificates and gifts. These initiatives are a testament to Hyundai’s dedication to promoting gender equality and creating a more equitable workplace for all. On the occasion of International Women’s Day, Hyundai takes immense pride in recognizing and celebrating the achievements of women across the globe.
Official Statement
Commenting on the occasion of International Women’s Day, Mr. Unsoo Kim, MD & CEO of Hyundai Motor India Ltd. said, “Hyundai’s vision of making ‘Progress for Humanity’ aims to unite us, make us stronger and inspire us to do the right things for humanity. #TheDriveWithin campaign shares the same spirit to inspire women, to learn to thrive and reach their full potential through their resilience, strength, and unwavering determination with true stories of Indian Women Cricketers. Hyundai Motor India is committed to valuing the unique perspectives, talents, and experiences that women bring to our organization, and we are dedicated to encouraging, supporting, and empowering them with all the resources and support they need to succeed.”