In a significant triumph, Honda Motorcycle & Scooter India (HMSI) have achieved an outstanding milestone by surpassing 30 Lac customers in the spirited state of Kerala.
Rapid Growth and Unwavering Commitment
Demonstrating an accelerated growth pattern, HMSI secured its initial 15 lac customers over 15 years, followed by an impressive attainment of the subsequent 15 lac customers in just 7 years, solidifying the company’s steadfast commitment to delivering top-notch products.
Insights from the Director
Mr. Yogesh Mathur, the Director of Sales & Marketing at Honda Motorcycle & Scooter India, attributes this monumental success to the company’s robust network of dealerships, service centers, and an impressive lineup of products that have resonated well with the discerning customers of Kerala, meeting their diverse needs and preferences.
Dominance in the Market
Honda’s dominance in Kerala’s two-wheeler market is unmistakable, with every third customer opting for a Honda two-wheeler. Additionally, every second customer expresses their preference for a Honda scooter, with the iconic Honda Activa emerging as the top-selling model, known for its seamless blend of style, convenience, and reliability.
Celebrating the Achievement
To commemorate this significant milestone, HMSI has rolled out the Honda Super 6 Offer, presenting customers with an array of attractive benefits, including up to 100% finance with the lowest interest rates, no-cost EMI options, exemption from hypothecation charges, and the opportunity to earn cashback rewards of up to Rs. 5,000 on credit or debit card EMI transactions. Moreover, an exclusive ‘100 pe 100 offer’ is available for the purchase of the Honda Shine 100.
Extensive Reach and Accessibility
With an extensive network comprising over 290 touchpoints across Kerala, Honda Motorcycle & Scooter India ensures the accessibility of its diverse range of scooters and motorcycles, including popular models such as Activa+Special Edition, Activa 125, Dio+Repsol Edition & Dio 125, Shine 100, CD 110 Dream Deluxe, Livo, Shine125, SP125+Sports Edition, Unicorn, SP160, Hornet 2.0+Repsol Edition, and CB 200X, available at its RedWing outlets.
Exclusivity and Quality Assurance
Catering to the demands of discerning motorcycle enthusiasts, Honda Motorcycle & Scooter India’s premium product line, including the CB300R, CB300F, H’ness CB350, CB350RS, CBR650R, CBR Fireblade, Africa Twin, and Gold Wing Tour, are exclusively accessible at BigWing and BigWing Top Line dealerships, reaffirming the brand’s unwavering commitment to delivering exceptional quality and performance.