With the launch of its new Brand Campaign, “Beyond Mobility 2.0,” Hyundai Motor India Limited (HMIL), the nation’s first provider of smart mobility solutions and largest exporter from inception, has imagined India of tomorrow. Beyond Mobility 2.0 is based on Hyundai’s Global Vision of “Progress for Humanity” and aims to lead the way in the development of shared, networked, and environmentally friendly vehicles.
Official Statement
Commenting on the campaign, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., said, “True to our vision “Progress for Humanity”, our future mobility solutions are guided by our commitment to create a better society for all. Our latest brand campaign – Beyond Mobility 2.0 is a preview of Hyundai’s vision to transform future mobility landscape into an advanced and sustainable habitat. This vision for future lays emphasis on synergies created out of partnerships and collaborations that will help us elevate customer experiences and provide smart mobility solutions to everyone.
In the coming era, Hyundai anticipates robots to act as enablers, while also adding a new dimension of capability and companionship for humanity. Our strategic interventions are helping usher in a new dawn of mobility and can be witnessed through innovations in the realms of robotics, Urban Air Mobility, Purpose Build Vehicle hubs (PBV), V2L (Vehicle to Load) and Flexible space.”
The company’s ability to excel in every facet of consumers’ smart mobility experiences will be encapsulated by Beyond Mobility 2.0, which is built on the following pillars:
Intelligent Technology – enabling a smart future for Humanity:
Hyundai is creating technologies that give consumers high-quality interactions, and by partnering with them on their mobility journey, Hyundai are increasing the value Hyundai provides. Hyundai SmartSense level 2 ADAS, which transforms your driving experience into one that is convenient and stress-free and provides the highest level of safety for you and your loved ones, or the soon-to-be-released Hyundai IONIQ 5, are both essential examples of Hyundai’s future vision, which is propelled by strong innovation and intelligent technologies. E-GMP will serve as the foundation for smart mobility solutions of the future, focusing on modularity, performance, excellent dependability, and optimal use. E-GMP has intelligent technology at its core.
Sustainability – making the world a better place today, for tomorrow:
Hyundai is still working to develop sustainable solutions that will benefit humanity while also fostering the ecosystem’s vital balance. An excellent example of eco-friendly manufacturing with self-sustaining resources is the HMI manufacturing facility in Sriperumbudur, Chennai. The plant will soon be able to meet all of its energy needs on its own thanks to the installation of a 10 MW solar power plant and the use of 3 35 000 tonnes of rainwater gathering ponds. By the year 2025, Hyundai also hopes to have achieved the RE100 target.
Through programs like the Dry Wash program, the use of LED lights, and the exploitation of renewable energy, Hyundai are bringing its environmental initiatives outside of the factory and into its dealer network.
Innovation – changing the perspective on mobility
With smart and practical technology like Vehicle to Load (V2L), which is available on the Hyundai IONIQ 5, customers can use and charge electric items while on the go, Hyundai has been at the forefront of mobility innovation. Hyundai is already anticipating a time when highly developed robotics will raise the bar for their existing mobility offerings. Spot® is a quadruped walking robot with unparalleled mobility that enables you to automate regular inspection operations and often, safely, and precisely collect data. Therefore, for Hyundai and the rest of the world, people and robots can create endless opportunities for rewriting the current norms of mobility.
The “Beyond Mobility 2.0” campaign was created to highlight Hyundai’s commitment to cutting-edge innovations, environmentally friendly projects, and intelligent technologies that are laying the groundwork for tomorrow’s prosperous world.