Ford India is gearing up for a reintroduction of the Endeavour SUV to the Indian market, excitingly, it’s expected to be rebranded as the Everest
Rebranding for Global Consistency
The decision to adopt the Everest name in India marks a strategic move by Ford to reinforce its brand image globally. By aligning with the name used in other markets like Australia and Thailand, Ford aims to create a cohesive identity for the SUV across regions.
Production Timeline and Strategy
As people eagerly wait for the Everest’s comeback, Ford’s plans to make it in India depend on their bigger plan for electric cars. They aim to be more eco-friendly and innovative which delays the production for the Everest. But for enthusiasts who cannot wait longer, Ford might bring in some Everest SUVs from other places for now.
Design and Features
Spy photos near Chennai and design patents filed by Ford offer tantalizing glimpses of what to expect from the new Everest. Boasting a rugged yet refined design, the SUV features a distinctive front-end with a commanding grille and sleek LED headlights. Inside, occupants can expect a modern and spacious cabin equipped with 12-inch touchscreen infotainment and safety features, including Ford’s latest SYNC software and a range of driver assistance technologies.
Powertrain Options
While specifics regarding the India-spec Everest’s powertrain remain undisclosed, international variants offer a range of diesel engine options. From efficient 2.0-liter variants to a powerful 3.0-liter V6. Gearbox options include a 6-speed manual and a 10-speed automatic, depending on the engine, and two-wheel and four-wheel drive versions are also on offer in select markets.
Market Competition
Upon its arrival, the Ford Everest will enter a fiercely competitive segment, challenging established players like the Toyota Fortuner and MG Gloster. With its blend of rugged capability, refined design, and advanced features, the Everest aims to carve a niche for itself among SUV enthusiasts in India.
Our Take
The impending return of the Ford Endeavour as the Everest starts a new chapter for Ford India, combining global branding strategies with local market insights. As anticipation builds for its official launch, consumers can look forward to a formidable SUV that blends versatility, performance, and innovation in equal measure.