Audi, the luxury German manufacturer, has quite a fan following in India. Audi cars are indeed aspirational, and many people aspire to earn enough money to buy and own one.
However, for all people aspiring to own an Audi, we have to break some bad news.
Audi India, announces a price hike across their model range. Ex-showroom price of Audi India models will increase by up to 1.7%. This number sounds small but will have quite an impact on the actual prices of Audi models. The price hike is due to an increase in input costs. The price increase will be effective from January 1, 2023.
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This is what Audi India’s Head, Mr. Balbir Singh Dhillon, has to say about this-”The primary objective of Audi India’s business strategy focuses on a model that begets profitability and sustainability. The price correction is affected as a result of the rising supply-chain-related input and operational costs. The new price range for our models is directed at maintaining the premium price positioning of our brand, ensuring sustainable growth for Audi India and our dealer partners. As a brand, we have always focused on human centricity and we continue to ensure that the impact of the price hike is as minimal as possible for our customers.”
Audi India’s current line-up includes the petrol-powered Audi A4, Audi A6, Audi A8L, Audi Q3, Q5, Q7, Q8, S5 Sportback, RS5 Sportback, and the Audi RS Q8. The electric vehicle portfolio under the e-tron brand comprises a wide range including the Audi e-tron 50, e-tron 55, e-tron sportback 55 and India’s first electric supercar, the e-tron GT and the RS e-tron GT.