Audi India marked an extraordinary 89% growth in 2023, setting new benchmarks and reaffirming its position in the Indian luxury car market.
This phenomenal growth was propelled by a combination of strategic initiatives, a diverse product portfolio featuring seventeen outstanding cars, and unparalleled customer offerings.
Audi Success Story
Audi India’s retail sales reached an impressive 7,931 units from January to December 2023, signifying an exceptional surge. This achievement was underpinned by the successful introduction of three new models: the Audi Q3 Sportback, Audi Q8 e-tron, and Audi Q8 Sportback e-tron.
These additions, coupled with sustained demand for the perennial favorites Audi A4, Audi A6, and Audi Q5, contributed significantly to the brand’s soaring success.
Diverse Portfolio
The year 2023 witnessed Audi India achieving its highest sales volume since 2015. Key models such as the Audi Q7, Audi Q8, Audi A8 L, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi e-tron GT, and the Audi RS e-tron GT experienced robust demand, reflecting the brand’s commitment to delivering excellence across various segments.
Leadership Speaks
Balbir Singh Dhillon, the Head of Audi India, expressed pride in the brand’s stellar performance, emphasizing the impact of a diverse product lineup. Dhillon highlighted the expansion of the retail footprint to 64 touchpoints nationwide, including showrooms and workshops, as a pivotal factor contributing to the brand’s success.
Repeat Buyers Driving Sales
Remarkably, one in every four customers is a repeat Audi buyer, a testament to the brand’s enduring appeal and customer satisfaction. Dhillon affirmed the brand’s commitment to providing industry-best offerings, ensuring a seamless experience for customers, and introducing top-tier products to the Indian market.
Audi Approved: plus
Audi Approved: plus, the pre-owned car business, witnessed an impressive growth of 62% in 2023. Operating with 25 Audi Approved: plus facilities across major hubs, Audi India aims to further expand its pre-owned car facilities in the coming year, solidifying its presence in both the new and pre-owned car segments.