Ather Energy, the leading Indian electric vehicle (EV) company, is taking its first steps into the international market. The company’s best-selling scooter, the Ather 450X, is set to make its debut in Nepal. Ather’s international expansion comes after the overwhelming success of its 450 Series in the domestic market, where it holds a commanding 75% market share in the premium electric two-wheeler segment.
his move into Nepal coincides with the country’s growing interest in clean and sustainable mobility options, even though it’s a smaller market compared to neighboring giants like India and China. For Ather, it represents an opportunity to explore new markets and gauge product acceptance in diverse settings.
A Fruitful Partnership
Ather Energy is partnering with Vaidya Energy, a subsidiary of Vaidya’s Organization of Industries & Trading Houses (VOITH), a well-established industrial conglomerate in Nepal, to make this expansion possible. The collaboration aims to revolutionize the electric two-wheeler market in Nepal, making high-performance EVs more accessible.
The company’s commitment to a sustainable EV ecosystem remains intact as it expands to Nepal. In addition to sales and service of Ather products, Vaidya Energy will be instrumental in setting up Ather Grids, fast-charging stations that will play a vital role in addressing range anxiety among EV users.
Ather’s Vision
Ather Energy’s Chief Business Officer, Ravneet Phokela, expresses excitement about this international expansion. He sees Nepal’s automobile market as a microcosm of the global shift towards cleaner mobility choices. Ather’s ecosystem approach, including public fast charging infrastructure, has been a game-changer in India, and they aim to replicate this success in Nepal.
Ather 450X
As part of this international expansion, Ather Energy will introduce its flagship model, the 450X, with two battery options, catering to a wide range of preferences. The 450X, already renowned for its cutting-edge features, will undoubtedly make a significant impact in Nepal’s electric two-wheeler market.
What we think
This strategic move signifies Ather Energy’s commitment to promoting sustainable and clean mobility solutions on a global scale, and it sets the stage for a brighter future for mobility in Nepal.