TVS Motor Company has roped in Amitabh Bachchan as ‘Brand Philosophy Evangelist’ for TVS Jupiter. It is the first time that Amitabh Bachchan will be endorsing an automotive brand in the two wheeler space. The first TVS Jupiter Campaign with Amitabh Bachchan is built around the festive season and is directed by renowned director Shoojit Sircar. TVS Jupiter is India’s most awarded Scooter ever. It has also had the fastest ramp up in sales volumes reaching half a million unit milestone in just eighteen months. TVS Jupiter offers Zyada style, Zyada comfort, Zyada features and Zyada mileage and is available in two variants: TVS Jupiter and TVS Jupiter ZX.
Here is the commercial:
Commenting on the long term association with TVS Jupiter, Amitabh Bachchan said, “It is an honour to associate with TVS Motors, especially, with its flagship Scooter brand the TVS Jupiter. I felt very welcome, and at home here. While we are working on some very exciting things, the first campaign is looking very good and I am sure will be liked. I look forward to a fulfilling association with the brand. To all members of the TVS Jupiter family, I would like to convey my warm greetings for very happy and prosperous festive season.”