Even as we report live from Bajaj Auto’s unveiling event of its new Discover 100M, the images of the bike from dealerships seems to have already hit the Interweb. Bajaj Auto has started dispatching the Discover 100M to its dealerships.
So what exactly is the Discover 100M? Weren’t there enough Discover variants in the market to create this new one? Well, while we may sneer at Bajaj Auto’s strategy of creating one variant after another of the successful Discover brand, but in terms of volumes and sales, the strategy of having a Discover compete in every segment of the sub Rs 50k bracket seems to be working well for Bajaj. The 125 ST is doing reasonably well, while the Discover 100T is already giving sleepless nights to both Hero and Honda by garnering a sale of as many as 35K units a month. Impressive!
So in a bid to expand the ambit of the Discover brand in the entry level commuter segment, Baja is readying this 100M variant of Discover, which will most likely be positioned below the 100T model to further increase the sales volumes for Bajaj.
As per our friends at Team-bhp, who managed to these pictures of the bike at a Bajaj dealership in Alibaug, the expected changes on the 100M variant of the Discover over the 100T would be:
The engine which features corrugated fins for better cooling is a 102 cc, four valve DTSi unit with corrugated cooling fins. The bike borrows most of its other bits including alloy wheels, swing-arm, chassis, instrumentation cluster etc from the Discover 100T
Bajaj auto plans to launch as many as six new motorcycles before April 2014. The company will introduce 3 to 4 new bikes in the sub-Rs 50K segment where it’s not very dominant and 2 to 3 new bikes in the Rs 50k and above segment where it leads the market.
Stay tuned for more updates as we report live from the launch event.
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