We are reporting LIVE from Auto Expo 2014 and the new Yamaha Alpha automatic scooter has just been launched at a price of INR 49,518.
The New Alpha is developed to target family customers with its concept of “Easy to go and high utility city mover”.
The new model is stylish and muscular and adopts an air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission) that delivers smooth start-up acceleration and pickup along with great fuel economy. Its key features include- 1) Good Mileage (*62 km/l) & Excellent Engine Performance 2) Easy to use even for female with easy leg reach, telescopic suspension and upright type rear suspension 3) Ample Storage Capacity (21 l) 4)Excellent riding comfort for single & tandem riding with a flat long seat and large foot space for both rider and pillion.
This model will be manufactured by India Yamaha Motor (IYM) and marketed by Yamaha Motor India Sales (YMIS).
The occasion was marked by Mr. Hiroyuki Yanagi, President, Chief Executive Officer and Representative Director, Yamaha Motor Co., Ltdwho was here to unveil ‘The Alpha’.
Commenting on the occasion, Mr. Yanagi said, “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. India has a crucial role to play in our global Yamaha groupand this year our focus here is on three important strategies. The first being introduction of new models reflecting the unique style and concept of Yamaha with products that deliver great performance and are also cost efficient. The second is to intensify our Sales &Marketing capabilities and After Sales Services. The third strategy involves expanding our market and reaching out to more customers by tapping untouched regions. This includes the rural market in India where the Yamaha Brand still has a low presence.”
“I am very happy to add ‘Alpha’ to our scooter lineup in India which is most certainly in line with our first strategy andI am confident that the Alpha will indeed pave its way to winning customer’s hearts.”