BMW India has appointed Libra Autohaus as its third dealer for Delhi NCR. Libra Autohaus is operational at Naraina Industrial Area in New Delhi, where customers and prospects can experience the BMW product range. The dealership is headed by Manreet Singh Libra, Managing Director, Libra Autohaus. Apart from Libra Autohaus, Delhi NCR region is supported by Deutsche Motoren and Bird Automotive dealerships. Currently, BMW India has 40 sales outlets in the Indian market.
The design of the showroom is based on BMW’s Urban Street Display concept which includes two sales lounges close to the display area. The showroom has a five car display indoors including a special display area for featuring high-end cars. The lifestyle section showcases premium BMW accessories available for sale to customers and BMW fans.
Speaking about the new dealership, Frank Schloeder, (Act.) President, BMW Group India said that Since its inception, BMW is very excited to further strengthening its presence in Delhi NCR region with the addition of third dealership – Libra Autohaus to offer our fascinating products and services. The facility further reiterates the car maker’s firm commitment to serve its customers with the highest level of enthusiasm and passion.
BMW India is a 100% subsidiary of the BMW Group. BMW Plant in Chennai locally produces the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5. BMW dealerships display the BMW 6 Series Gran Coupe, the BMW X6, the BMW Z4, the BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan, the BMW M6 Gran Coupe, the BMW X5 M and the BMW X6 M which are available in the country as Completely Built-up Units.