Within eight months of its launch in India, the iconic Vespa has been successful in becoming a preferred choice of those looking for a trendy and world-class scooter.
In a short time span, Vespa has became an instant hit with a whopping 3,00,000 fan following just online. Since launch, Vespa has garnered for itself a warm response from customers across the country with more than 120,000 enquiries and sales of 25,000 vehicles till date.
Catering to a surging demand amongst evolving consumers, Vespa has expanded its presence to 49 cities through 65 dealerships. This surpasses its original targets, ensuring better accessibility to auto enthusiasts.
Speaking on this development, Mr. Ravi Chopra, Chairman and Managing Director, PVPL said, “We are extremely delighted that Vespa has been able to create a new premium category within a short span of eight months while striking a strong chord with the Indian consumer. As we move into 2013, we are looking to increase this base and consolidate our national presence. From a business point of view, we’ve been able to build a strong network of dealers and partners much faster than we thought, thereby enhancing the reach and penetration. Our aim is to constantly enhance the brand value and experience for our customers and we will keep striving towards the same. We are hopeful that Vespa will carry on making the Indian roads stylish and give our buyers their much awaited fashionable ride through town.”
Piaggio is well poised to meet the challenges of further strengthening its premium Vespa brand positioning in the luxury segment which it has created in the scooter category. Vespa is the only scooter brand that personifies verve, flair, panache of fashionable life!