Tata Technologies showcases eMO EV at Detroit Auto Show

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Tata Technologies, is displaying its electric MObility (eMO) engineering study EV as part of the prestigious Michelin Challenge Design display at the 2012 North American International Auto Show (NAIAS) in Detroit.

Tata Technologies’ Vehicle Programs & Development (VPD) Group, with more than 300 engineers operating from its four automotive engineering centers of excellence worldwide – Pune (India), Detroit, Coventry (UK), and Stuttgart (Germany) – had the responsibility of developing eMO.

The eMO architecture emphasizes “right size” personal urban transportation by minimizing its exterior footprint and maximizing interior space, including seating for four adults. Based upon research of city/urban usage, eMO has the flexibility – with rear seats articulated – to do double-duty as a personal cargo carrier, without the mass and cost of a dedicated trunk.

Tata eMO EV (10)

eMO FAQs (as displayed on Tata Technolgies website)

Why are you debuting eMO on the Michelin Challenge Design stand?

Michelin Challenge Design is dedicated to the celebration of design and exploring design solutions for safe and sustainable mobility issues in the future. As we discussed the Michelin Challenge Design program with them, our study bubbled to the surface. They kindly invited us to display the eMO in the 2012 Michelin Challenge exhibit at NAIAS, a venue focused on innovation and design.

Is eMO ready for production?

eMO is an internal engineering study, which would require some further development to go forward for production.

Are you Tata Motors?

We are Tata Technologies, a global engineering services provider, and one of numerous companies within the Tata Group. We do not manufacture vehicles.

Does Tata Technologies work for Tata Motors?

We are an engineering services provider, and have numerous global customers including Chrysler, Ford, Tata Motors and Jaguar Land Rover; as well as Tier 1 automotive suppliers worldwide.

Will eMO be a Tata Motors-badged vehicle for North America?

This is a Tata Technologies engineering study, meant to showcase our Vehicle Programs and Development (VPD) Group capabilities from market study to manufacturing solutions.

Is this the Tata Nano for North America?

This is a Tata Technologies engineering study, meant to showcase our VPD Group capabilities from market study to manufacturing solutions.

Will eMO be a Jaguar or Land Rover?

This is a Tata Technologies engineering study, meant to showcase our VPD Group capabilities from market study to manufacturing solutions.

Is eMO going into production?

There are no plans for production of this engineering study. As part of the process, however, we engineered a manufacturing solution and completed an assembly plant study to support eMO.

What is eMO’s MSRP?

eMO will not be produced and sold, but as a study, we targeted $20,000 (USD), before rebates.

Does eMO meet regulatory standards?

eMO is engineered and simulated to meet all current major global regulatory and non-regulatory standards, including current North American safety regulations. It can be modified to meet specific market regulations. Further validation through physical testing would be required.

What range does eMO have?

eMO has been engineered to 100 miles, knowing that performance may vary based on usage and driving conditions.

What is eMO’s Cd?

CFD analysis supports the stated eMO range.

Was eMO engineered in North America?

Teams working in India and North America and Europe collaborated to develop eMO. This engineering study demonstrates our unique-to-the-industry Global Delivery Model.

Did you engineer the complete vehicle?

Yes. Tata Technologies teams in India, North America and Europe, using our unique Global Delivery Model, tapped the best global resources, including specialist suppliers and partners, to execute this engineering study.

Is eMO a neighborhood electric vehicle (NEV)?

eMO is fully legal for operation on all roadways and would meet all major market federal safety requirements.

Is eMO innovative?

Yes. The eMO project has 15 patents in process.

Do you think there is a market for this vehicle in North America?

Absolutely – It is Tata Technologies’ position that the next few years will bring clarity to the EV space and volumes. We believe the market exists for a vehicle demonstrating this intelligent, thoughtful combination of performance, function, eco-responsibility and price.

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