Piaggio Vehicles Pvt. Ltd. launched its new limited edition “Vespa Elegante” scooter at a price of Rs. 78,999 (Ex-showroom, Delhi). Targeted at the discerning youth of today, who seek a differentiated, stylish premium product, the Vespa Elegante will be available in two new metallic colors, one inspired from the brown clays of Seina Region in Italy, called the “MARRONE CRETE SENESI” & “BIANCO PERLA” inspired from the exquisite white pearls from the sea.
Other changes on the scoot include a brand new front look which incorporates a chrome grill, colour coordinated leather finished twin seats, an all-round chrome guard kit alongwith a front bumper guard, a Limited Edition “Elegante” badge and a colour coordinated limited edition helmet. The scooter is powered by a 125cc, 3-valve high efficiency engine, comes with disc brakes, tubeless tyres and alloy combination wheels as standard.
Speaking at the launch, Mr Ravi Chopra, Chairman and Managing Director, Piaggio Vehicles Private Limited (India) said, “Piaggio is delighted to offer the stylish limited edition Vespa Elegante for its Indian fans. The Limited Edition Vespa Elegante symbolizes Piaggio’s ownership of the premium scooter segment that the group has successfully created in the Indian market. It takes the legacy of the iconic Vespa to another high. With its classy yet quirky designs, Vespa Elegante will be a proud possession of any real Vespa enthusiast. We at Piaggio, understand the needs of our aspirational consumers and believe that the Esclusivo will enable them to experience another mark in the Vespa culture of being Do You Vespa.”
Riding high on the response received for the Vespa Esclusivo, Piaggio plans to introduce more such distinctive offerings at regular intervals. Annually, the vespa enthusiast can expect one or two such limited edition Vespa’s, which would be distinctive, exclusive and individually badged.