New Mahindra Maxximo Plus Mini-truck Launched @ INR 3.4 lakhs

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Mahindra & Mahindra Ltd., the leading UV maker of our country, today announced the launch of the new Maxximo Plus, a technologically advanced 0.85 ton payload mini-truck. Equipped with the car maker’s new simple-to-use Fuel Smart technology, the new Maxximo Plus allows the customer to choose between higher power (26 HP) OR higher mileage (21.9 KMPL), as and when he needs, at the press of a switch. An upgrade over the Maxximo that was launched in 2010, the Maxximo Plus is priced at Rs. 3.40 Lac (BS3, Ex-showroom Thane).

Apart from Fuel Smart technology, the new Maxximo Plus scores over its predecessor with a longer wheelbase and a stronger 7-leaf rear suspension, which imparts more sturdiness under heavy load & over rough roads.

Critical to commercial vehicle ownership is the operating cost, per ton per kilometre. Mahindra says that with the new Maxximo Plus the customer will potentially earn approximately 30% more, per year, over the competition.

The new Maxximo Plus also comes with a 2 year / 60,000 Km warranty.

Speaking on the launch, Pravin Shah, Chief Executive – Automotive Division, Mahindra & Mahindra Ltd., said, “At Mahindra, our endeavour has always been to use Alternative Thinking with deep consumer insight in a bid to provide superior value to our customers. The new Maxximo Plus mini-truck delivers on this endeavour with the pioneering but simple-to-use Fuel Smart technology, superior engine performance and superior load carrying capability. We are sure that the new Maxximo Plus will go a long way in helping our customer prosper in life, which is in keeping with our philosophy of Rise”.

Built at its state-of-the-art Chakan plant in Maharashtra, the Maxximo Plus has undergone rigorous and full test cycle runs and has been validated on all performance, safety and reliability parameters.



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