This had to happen! Thanks to India’s love for luxury SUVs, Mercedes-Benz India managed to have a strong show with 10% growth In June. The key growth driver for the period goes to the recently launched third generation M-Class.
Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India explains: “We are proud that the first 100 units of New M Class (Edition 1) costing over Rs 68 lakhs were sold within few days of the launch! We have sold 175 units of M-Class in the first month proving that our strategy to offer products loaded with features is well accepted by our customers & they are willing to pay a price for the same. He further added that “In falling market, only new product launches lift sentiments. While our strategy of “Go to customer” by tapping them in tier II markets is paying off, our brand initiatives with AMG driving academy & STARDRIVE is delivering results over a period of time”.
The SUV market is growing at a rapid pace and the German carmaker’s portfolio of SUVs has seen a rise of 41% compared to last year.