Mobil 1 to kick off 2012 WILL YOU BE THE ONE Contest

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Mobil 1™ launched its third annual popular online contest, “Will You Be The One?” on July 26th, 2012, offering Asia Pacific motorsport devotees an exciting racing experience. Building on two successful campaigns in 2010 and 2011, this year’s contest will engage players across Asia Pacific by showing them a virtual enactment of racecar driving online. Fans who register by signing up at are entering to win a trip of a lifetime to the 2012 United States Grand Prix in Austin, Texas.

Starting July 26th, 2012, fans who sign up on the Mobil 1 “Will You Be The One?” website will be competing for weekly prizes, and a trip to Austin, Texas. They will learn the mechanics of driving and how Mobil 1 engine oil boosts the performance of the world’s fastest cars through interactive driving games. Participants who sign up their friends and spread enthusiasm for the campaign will raise their chances of winning the grand prize!

The Mobil 1 “Will You Be The One?” campaign kicked off in September 2010 to offer motorsport followers the chance to engage in thrilling Grand Prix racing experiences. Twenty-four winners of the 2010 “Will You Be The One?” contest invited to train with race car professionals and bond together with like-minded motorsport lovers across Asia at the Global Racing Schools in Zhuhai, China. Last year, winners of “Will You Be The One?” were sent to the Korean Grand Prix to see firsthand the excitement on the race track in a real Grand Prix racing experience. “Mobil 1 is always looking to make the dreams of racing enthusiasts come true.” Mr. Eric Carmichael, Asia Pacific Marketing Manager, ExxonMobil Lubricants & Specialties Company said, “We are excited to begin another contest that will reward fans and allow them to join in the Grand Prix racing experience.”

Mobil 1, the world’s leading synthetic motor oil brand, is used by motorsport teams around the world to amplify driver performance. With 37 years of technological expertise in automotive lubrication innovation, Mobil 1 is partnered with the Vodafone McLaren Mercedes team and is the Official Motor Oil for NASCAR, providing the best performance for all drivers everywhere.


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