There seems to be a mad rush to get behind that big bad SUV from Mahindra. After the first phase bookings got over in a matter of 4 days, this time Mahindra decided to bet on a lottery system for a more fair allocation of available units. The 7200 available units of the vehicle got more than 25,000 bidders in a matter of 10 days. That’s 2500 bookings a day!
Bookings for the XUV500 had re-opened on 25th January across 19 cities in India namely Mumbai, Delhi, Chennai, Bangalore, Pune, Hyderabad, Kolkata, Ahmedabad, Chandigarh / Panchkula, Ludhiana, Jallandhar, Patiala, Kochi, Trivandrum, Calicut, Trissur, Coimbatore, Nagpur and Nasik. During the first phase of launch in October 2011, the XUV500 had received 8000+ bookings in just 10 days across 5 cities.
The second phase of bookings was open for 10 days from 25th January till 3rd February 2012. Now Mahindra will undertake an XUV500 draw since the booking applications have exceeded 7200 in the second phase. This will also ensure a reasonable waiting period for the customers selected in the XUV500 draw. The draw process will be validated by the professional services firm, Deloitte Touche Tohmatsu India Pvt. Ltd (DTTIPL)* as per mutually agreed scope & terms between M&M and DTTIPL. Details of the draw process have been announced on the brand website, mahindraxuv500.com.