Mahindra First Choice Wheels Limited inaugurates a store in Malad

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Auto Alliance

Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today inaugurated its authorized dealership in Western suburb of Mumbai. Auto Alliance was inaugurated by Mr. Yatin Chadha, Vice President – Retail Business (Franchise & COCO), Mahindra First Choice Wheels Limited and Mr. Sumit Bali, Director, Kotak Mahindra Prime Ltd.

“We are delighted to enhance our network in Mumbai with this new dealership at centrally located Malad (W), which will offer the entire range of services for customers, including purchase and sale of certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation. MFCWL iswell positioned to tap the potential of the certified used car market in this region and is planning to double its network in Mumbai, Navi-Mumbai &Thane. The company has always believed in launching innovative products in used car space. We already have Certifirst and Warantyfirst which are the most comprehensive warranty products in used car space today. We have just launched IBB price guide for checking used car prices and Autoinspekt which is the car evaluation service. It’s exciting times at MFCWL, when passenger car industry is shrinking, We are rapidly growing. New car dealerships have started shifting business interest in this opportunity. We are in the process of launching a slew of products to enhance ownership experience for customers, in this financial year,” said Mr. Chadha.

With changing consumer needs and increasing potential of organized used car market, we felt that it would be a great idea to associate with India’s number 1 multibrand certified used car player and be a part of organized used car growth story,” said Mr. Zareer Pardiwalla of Auto Alliance.

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