Mahindra First Choice Wheels launches its largest Store in New Delhi

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Mahindra First Choice Wheels Ltd. (MFCWL), popular used car dealer today, launched its largest store in New Delhi. Its new dealer- M/s Garg Automotives LLP at Vijay Enclave, Dabri Palam Road is spread across 15000 sq. ft. This showroom has a display capacity over 50 cars and offers a wide range of services for customers. These include car finance and insurance, fitment of car accessories and assistance with paperwork and documentation, etc.

Rajeev Dubey, President, After-Market & Member of the Group Executive Board, Mahindra & Mahindra Ltd. inaugurated the new outlet.

“ The pre-owned car industry often focuses only on the car transaction and not on the total experience of car-ownership. With this new store we hope to change this perception and create a unique, aspirational experience for the pre-owned car consumer, right from the point of entry till final exit. Our network in Delhi NCR has now increased to include over 25 dealers, making us well positioned to tap the potential of the pre-owned car market in the region,” said Rajeev.

Mr. Gaurav Garg, Director, M/s Garg Automotives LLP said,“Since its inception in 2008, Mahindra First Choice Wheels has established a strong reputation in the Indian pre-owned car industry as a trustworthy and credible player. We are delighted to associate ourselves with the Mahindra name and look forward to offering customers a great purchase experience,”

Mahindra First Choice offers a 24×7 Road Side Assistance and a warranty on its certified pre-owned cars. Mahindra First Choice recently tied up with Syndicate Bank to offer consumers finance rates comparable to those for new cars.


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