Mahindra First Choice Wheels inaugurates its 4th Authorized Dealership in Thane

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Mahindra First Choice Wheels Ltd. (MFCWL), the popular multi-brand certified used car dealer, today inaugurated its 4th authorized dealership in Thane.

Fast Track Cars is located opposite Raheja Gardens, Near Tip Top Plaza on LBS Marg in Thane. The showroom will offer the entire range of services for customers including purchase and sale of certified used cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation.

The showroom was inaugurated by Mr. Yatin Chadha, Vice President – Operations & Network, Mahindra First Choice Wheels Ltd. The new showroom also features the recently unveiled new look and feel of the brand.

“We believe used car buyers have the same aspirations as those who buy new cars. The used car industry often focuses only on the car transaction and not on the total experience of car-ownership. With this new store we hope to change this perception and create a unique, aspirational experience for the certified used car consumer, right from the point of entry till final exit from our showrooms. Our expanding network makes us well positioned to tap the potential of the certified used car market in the region,” said Mr. Chadha.

“Since its inception in 2008, Mahindra First Choice Wheels has maintained a reputation as a trustworthy and credible player in the Indian certified used car market. We are sure that this showroom will offer a great experience to consumers in Thane who are interested in buying or selling a car,” he added.

“Mahindra First Choice Wheels already has a strong presence in Thane which is an important market for the used car industry and this new dealership will help it consolidate its footprint and address the potential of premium cars and SUVs in this region,” said Mr. Sushil Sharma, Fast Track Cars.

Mahindra First Choice Wheels is the country’s preferred certified used car mart and is India’s only organized multi-brand player, with 180 outlets in over 100 towns across India. The company plans to expand this number to 500 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified used cars throughout India, including the metros and tier-2 towns and cities. Mahindra First Choice Wheels now has multiple outlets in all the major cities in India. 

Tremendous attention to detail is required to ensure that each certified used car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in good condition.

In short, buying a certified used car from Mahindra First Choice offers several advantages, including quality assurance, safety and a hassle-free driving experience.

To give complete peace of mind to the used car buyer, the company has recently launched two new warranty products, namely WARRANTYFIRST and CERTIFIRST.

Subject to specific terms and conditions, WARRANTYFIRST provides warranty for the major mechanical and electrical components of the car. The concerned components are covered for a period of 12 months or 15,000 km, whichever is earlier. The CERTIFIRST warranty covers the car’s engine and transmission for a period of 6 months or 7,500 km, whichever is earlier.  

The WARRANTYFIRST and CERTIFIRST come with separate facilities of 24X7 Roadside Assistance across the country. The 24×7 Roadside Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance.

The products WARRANTYFIRST and CERTIFIRST thus, provide tremendous peace of mind to buyers of certified used cars.

Mahindra FirstChoice has also recently launched its revamped website, This new website has been developed to provide complete assistance to those wanting to buy or sell a car. It is also integrated with social networking tools like Facebook, Twitter and YouTube. To help car buyers make an informed decision, the website also has tools like the LIFESTYLE RECCOMMENDER and the TOTAL COST OF OWNERSHIP.

Mahindra First Choice also has retail finance relationships with major banks and NBFCs in the country. For helping car consumers buy their dream cars through loans, Mahindra First Choice has tie-ups with leading companies like HDFC BANK, MAHINDRA FINANCE etc.   

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