Hero MotoCorp to launch 3 new products this year

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Hero MotoCorp Central America

It has emerged that Hero MotoCorp, India’s largest selling bike maker, has planned to launch as many as three new two wheelers this year.

It may be noted that it has been quite some time since Hero MotoCorp has launched a new product in our market. On the other hand, arch rival Honda Motorcycles and Scooters India has been quite active and has launched quite a few new products.

ET now says that Hero MotoCorp will launch two new motorcycles and a new scooter this year. The new motorcycles will be powered by engines displacing 100-125cc and will cater to the highly competitive commuter segment of our bike market.

The bikes are expected to arrive sometime before festive season this year and it is being said these bikes could be developed with inputs from Hero’s technology partner, Eric Buell Racing of America.

Sales performance of Hero MotoCorp has been on a decline since some time now. The manufacturer saw a 10% decline in sales last month. It is hence important for Hero MotoCorp to come up with new products that could help the bike maker to counter the declining sales performance.

It will be interesting to see how well the new products from Hero MotoCorp will fare in our bike market.

Source: Economictimes.Indiatimes.com

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    Dear Sir,
    Expecting electric engine bike from hero motor which is cheap in cost & robust. Disel segment is more polutant.

  • Satish says:

    Hero set an example how old fashioned Indian companies spend on marketing instead of R&D. They should have become expert in engine technology with their ex partner due to 30 years of partnership. What the hell! They couldn’t manufacture a simple 100cc engine yet. You spent Rs 100 Crores Mr Munjal on just rebranding. With that amount you could have purchased some technologies or you could have trained 100 engineers with most up to date technologies or at least could have setup couple of plush R&D centers for your own staff.

  • Rahul Nargundkar says:

    Yes another Splendor ++, Passion ++.. Just what I was waiting for..