Daimler Trucks well on its way to ensure its No. 1 position

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Daimler India Commercial Vehicles Pvt. Ltd (DICV), a wholly owned subsidiary of Daimler AG and Mitsubishi Fuso Truck and Bus Corporation, recently stated that the global Daimler Truck operations which has established itself as the No. 1 player has been systematically putting in place a focused strategy to ensure its numero uno position.

Daimler understands the needs of the market and continually innovates to provide both path-breaking and optimal trucking solutions. However, in order to remain a leader, it is required to constantly adjust to the new and evolving needs and markets. In line with this it has put in action a strong forward-looking programme named DT#1 (Daimler Trucks No. 1), that addresses all the markets it is involved in.

Importantly, it is evident that one of the strong focus regions is Asia (including India). A strong new Asian strategy is part of this programme and involves Daimler Truck entities in Asia – MFTBC (Mitsubishi Fuso Truck and Bus Corporation), Japan, and DICV (Daimler India Commercial Vehicles Private Limited), India. In fact the focus on Asia evolved very early and DICV was established to strengthen this. While MFTBC was already well-established and has been serving Japan and other Asian markets over a long time, India emerged as a strong new focus market. India is also clearly set to be a global focus for cost-efficient high quality engineering.

Dr. Albert Kirchmann, President & CEO – MFTBC and Head of Daimler Trucks Asia, said: “Asia will clearly lead our way in the coming years, not just in demand for trucks but also as a hub for our global operations. Daimler has already established a firm presence in Asia by combining a strong 80-year brand “FUSO” and a state-of-the-art green field facility in India. Leading brands, cutting-edge technologies, strong customer-focused product portfolio, strong distributor network and highly inspired people are the ingredients Daimler possesses to remain a leader. We see ourselves in a very advantageous position.”

Mr. Marc Llistosella, Managing Director & CEO – DICV, said, “In 2005 when the first blueprint was being drawn, besides realizing that India would be the 2nd largest Truck market, we realized that India would actually become an important hub for our strength in Asia & Africa. However, our primary focus was to clearly leverage Daimler’s capabilities to suit the needs of Indian trucking. Towards this, we have invested our energies. In the meantime, we have gained the capability to fulfill our Asian & African outlook.”


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