Blaupunkt sets up India subsidiary

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Blaupunkt announced today that it has established its Indian subsidiary Blaupunkt India Pvt Ltd, a Joint Venture between Blaupunkt Holding, Germany and its current Indian partner AutoSonics India Pvt Ltd. This marks the formal re-entry of Blaupunkt into India.

Dr. Placke, CEO of the Blaupunkt Group, said: “India has always been a strategic market for Blaupunkt – both for OE and retail business. Blaupunkt India is in a very good position to meet the needs of the OE segment. We are doing this by leveraging our future technology platforms and innovation focus to provide cost effective and high-impact solutions to Indian and international auto manufacturers on the Indian sub-continent. Blaupunkt provides the strongest performance-price value proposition and a collaborative working model that allows for maximum flexibility and shorter time to market cycles.”

Dr. Placke added that “Increasingly, cars in India are coming with OE fitted content. In-car infotainment is today a very dynamic space and high customer involvement category. Emerging technologies are creating new opportunities for mobility, connectivity, productivity and entertainment while on the road. Blaupunkt’s solutions are at the forefront of this transformation and can be key differentiators for future vehicles. Increasingly our OE customers (in India and on a global basis) are looking for innovative solutions to enhance their competitive advantage and to address the needs of a discerning customer.”

He confirmed that Blaupunkt is currently working with several OEs for their next generation solutions, including high-end infotainment, multimedia and navigation solutions.

When asked about whether manufacturing plans for India Dr. Placke confirmed that local assembly operations are on the roadmap but the exact timeline is to be determined.

The formation of Blaupunkt India also coincided with the launch of a state-of-the-the manufacturing facility in Penang Malaysia to cater to the needs of OE customers world-wide.

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