Audi launches the Audi Sportscar Experience (ASE) in India

Added in: Audi


Audi, the popular German luxury car manufacturer from VW Group, recently launched its unique driving experience program, the Audi sportscar experience (ASE), at the world-class Buddh International Circuit (BIC), Greater Noida. The ASE is one of the very first Indian driving programs to be conducted exclusively with supercars. The new program, complete with attractive formats, with dynamic slalom and lap training modules, internationally acclaimed instructors, a fleet of high performance supercar, gives driving enthusiasts the opportunity to understand, drive and receive intensive training in the very well sorted out and popular Audi R8 V10.

 “The Audi sportscar experience has been developed in line with the Audi brand’s 3 core value pillars – sportiness, progressiveness and sophistication. Whether it is the cars, the format or the conduct, everything about the program reflects what our brand stands for. These qualities and an exciting format together create a very unique and ideal opportunity for all car enthusiasts out there who have always wanted to dynamically explore sports cars, but have never had a chance to do so.”, said, Mr. Michael Perschke, Head, Audi India.

The Audi sportscar experience is a 2 phase program:

• Audi racetrack experience

• Audi racetrack experience advanced

The racetrack experience lies great focuses on sharpening the  driving skills like handling, steering, braking and sector training on a race-track, under the guidance of an instructor. The sector training is designed to acquaint a driver with all of the features of racetrack driving and work out the racing line one bit at a time, before they proceed to tackle the entire circuit. The second phase of the program, i.e., the racetrack experience advanced focuses more on understanding the correct racing line, over and under steering and regularity tests to master the entire race circuit.This exclusive program promises the ultimate in dynamic performance and fun at the wheel.

“The advanced program will only be made available to those who complete the racetrack experience and are deemed eligible by our instructors to move ahead to the second level of the program.This unique concept will also give the participants an opportunity to enroll in an international race experience”, added Mr. Perschke. 

This world class program, which now has been brought to India, is conducted on race tracks at Barcelona, the Nürburgring, the EuroSpeedway Lausitz, the Salzburgring, Dubai and in Spa, Belgium.

Following is the ASE calendar is as mentioned below:

• Launch- 5th-7th July, 2012 (Audi racetrack experience)

• July/August/September- TBD (Audi racetrack experience)

• October/November/December- TBD (Audi racetrack experience advanced)

The packages available are:

• Only Experience (Price:98000 INR)

• Experience + local shuttle (Price:1, 10,000INR)

• Experience + local shuttle +hotel stay (Price:1, 25,000INR)

The packages are exclusive of all applicable taxes.

Highly skilful Audi India racing driver Aditya Patel, who recently helped his team taste victory in the 24 hrs of Nürburgring, and is also an Audi driving experience instructor said, “With the ASE, Audi has created an unmatched driving experience for avid car enthusiasts in India, giving them a chance to get behind-the-wheel of a very exciting sportscar on a real speedway. I feel this program will also help in dispelling the myths about viability of a sportscar vis-a-vis Indian market. The Audi R8 V10 epitomizes perfection and the ASE will give speed lovers a chance to experience the award-winning Audi R8 V10 and its engineering prowess, first-hand”.




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