The Indian subsidiary of German luxury car manufacturer Audi has achieved stellar sales performance and became No.1 luxury car brand in India.
The leadership position has not only been achieved for the 1st quarter in 2013 with sales of 2616 units (2269 units: Jan-Mar 2012, 15.2 % growth) but also for the financial year 2012-13 with sales of 9350 units (6169 units: FY 2011-12, 51.5% growth). For April 2013, Audi India recording sales of 770 units, a growth of 37% over the same period last year. The company registered a 19.6% growth YTD with sales of 3386 units from January to April 2013 (2831 units: Jan-April 2012).
“We were aiming for the pole position in 2015. To achieve it almost 2 years before the target date is a landslide success. As per reports, we are not only No. 1 in the first quarter of 2013 but the whole of FY 2012-13. India is the first market in Asia after China to claim the No.1 spot. However, I think 2013 will be a very competitive year. The best teamwork and the best strategy will make the difference and the customer will be the ultimate winner. This sales result demonstrates our “Vorsprung durch Technik”. Today we offer the best equipped, most reliable and advanced models with the most impressive build quality in India and our customers have appreciated and acknowledged the same.” said, Mr. Michael Perschke, Head, Audi India.
“Winners and achievers from all walks of life want to connect with us. Since our entry into India, Audi has tried to reach out to target customers through launch of class-defining models, manpower expansion and strengthening of our dealer network not only in metros, but also in tier II & tier III cities of India. I want to take this opportunity to thank Audi enthusiasts for the appreciation towards our pioneering products and Audi India family for their stellar performance. We are taking a moment to enjoy our success but we promise to get stronger and lead in the direction of continuing to delight our customers and our fans.” added Mr. Perschke.
April saw the launch of the super sportscar Audi R8 V10 plus and the second edition of the Audi sportscar experience (ASE) at the Buddh International Circuit, Greater Noida where enthusiasts experienced Audi’s sportiness, progressiveness and sophistication on the racetrack. Earlier organized only in Delhi-NCR and Chennai, enthusiasts are now getting specialized training on Audi sportscars in multi-cities for the first time.