Ather Energy

The electric revolution in India is gaining pace gradually in the automobile industry. Ather Energy, one of the flag-bearers of the segment, has fueled the fire even more by announcing a fresh investment by Hero MotoCorp, as an extension of its Series C round that was led by Sachin Bansal. Hero MotoCorp has been a part of Ather’s growth story since 2016, when they first invested as a part of Series B. This round is a reinstatement of confidence by Read More...

Ather Energy and CredR, a used two-wheeler marketplace, today announced a partnership for exchange of any two-wheeler with an Ather electric scooter. Ather has clarified that irrespective of which scooter, motorcycle or superbike you own, you can now switch to electric by exchanging it for a brand new Ather scooter. As part of this association, CredR will offer instant price quotes for old petrol two-wheelers, which will be used to reduce the upfront cost of upgrading to Ather’s scooters. Ather Read More...

Electric scooter maker Ather Energy today released its seventh Over The Air update (OTA) for the Ather 450. The latest OTA update brings a Dark theme to the Ather 450 dashboard for an enhanced night riding experience and improving visibility. This upgrade is aimed at enabling a more comfortable, distraction-free ride at night. This update also adds other enhancements like a more responsive keyboard, and the ability to save previous riding modes. What's New In This Update? The new ‘Dark Read More...

Today, Ather Energy officially inaugurated, ‘Ather Space’, which is an experience centre built by Ather at Wallace Garden Road, Chennai. The inauguration was led by a group of excited Ather customers, who wanted to be the first ones to experience the new ‘Ather Space’. This centre was specifically designed to educate customers about electric vehicles and their benefits while providing an interactive experience. Apart from this centre, Ather also has an experience centre in Bengaluru, which was inaugurated almost a Read More...

When you think about a premium electric scooter brand, Ather is undoubtedly one of the first names to come up in your mind. Catering only to the city of Bengaluru, for now, Ather has successfully completed its first year in this niche market. Since the launch, the start-up has achieved quite a few milestones, making it rather hard to believe that this technology-driven start-up, owned by students from IIT Madras is just a year old. [caption id="attachment_345790" align="aligncenter" width="1200"] Does Read More...

India’s first intelligent electric scooter manufacturer, Ather Energy has managed to raise an investment of about 51 million dollars in its latest round of funding. The funding was led by Sachin Bansal’s initial investment of 32 million dollars. One of the earliest start-up investments by Sachin Bansal was when he invested half a million dollars in Ather Energy as an Angel investor, back in 2014. Hero MotoCorp has also managed to convert its Convertible Debt of over 19 million dollars Read More...

Ather, leading Indian electric scooter manufacturer, has announced that their flagship scooter, the 450, is now fame 2 compliant. This would translate to a monetary benefit to the end customer, on the on-road price of the vehicle. Earlier, under the Fame 1 scheme, the scooter got a benefit of INR 22,000, however, under the updated Fame 2 policy, the motorcycle gets a subsidiary of INR 27,000. This difference of INR 5,000 aims to encourage more and more people to adopt Read More...

With a successful run in the city of Bengaluru, Indian company Ather Energy is about to roll out its scooters in the city of Chennai. This kickstarts the brand's rapid expansion phase, with plans to enter 30 Indian cities over the next couple of years. Just like the company did in Bengaluru, the city of Chennai too, will get its public charging infrastructure spread throughout the city. Promoting the use of electric vehicles, the company announced that these stations would Read More...

India’s first locally designed and manufactured intelligent scooter brand, Ather Energy, has announced new additional subscription plans for the Ather 450 & 340 scooters. Building on the success of Ather One, a more comprehensive plane, the new plans will offer more flexibility to the customer to choose services of their choice based on their usage. However, Public charging at AtherGrid will remain free till 31st of December 2019 for all Ather customers. The Ather One Plan will continue to be available and customers will be able Read More...